"our lives begin to end the day we become silent about the things that matter." - Martin Luther King, Jr.

Thursday, August 21, 2014

EASY TIGER: Sydney Bar profits from the sexualisation of women

If we aren't already facing enough bombardment from our media, advertising and culture with the hyper-sexualised images of women, we can now also expect it from our bars and clubs as well. I know this is not a new thing to have women on display to service the needs of men in bars and clubs etc... but they are usually advertised in a certain way to draw a certain clientele ( e.g. strip clubs) 

The new bar in Paddington Easy Tiger is being praised for it's 70's theme that includes nude pictures of women around the place and that "people have been taking advantage of our roller girl services." "so you can take a seat and a roller girl will come and sort your food and drink out"

We are living in a society where women's bodies are continually being used to profit the business of men. Women are viewed as a commodity and this is why it is a problem. When we are continually conditioned to see a woman as a sexual object it has a negative affect in a variety of domains: 

  •      Cognitive and emotional health: Sexualisation and objectification undermine a person's   confidence in and comfort with her own body, leading to emotional and self-image problems, such as shame and anxiety. 

  •        Mental and physical health: Research links sexualization with three of the most common mental health problems diagnosed in girls and women—eating disorders, low self-esteem, and depression or depressed mood.     

  •       Sexual development: Research suggests that the sexualization of girls has negative     consequences on girls' ability to develop a healthy sexual self-image.

When we as a society remain silent and complicit about these issues we are contributing to a culture that is intoxicating the spirits of women. I don't know about you but i do not want to be one that contributes to that. Especially when i know that one day i may be brining a girl into this world i want to be able to face her and tell her i have done all i can to make this world a better place for her. At Collective Shout our vision is to end the world of sexploitation. We are a Collective Shout of people who are determined to create a better world for young people, to help heal the beauty sickness young girls and boys are experiencing and challenging the cultural messages that have been spoon fed into us that are making us ill! 

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